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Le goût de l’engagement est dans l’ADN de terre d’Oc depuis toujours. Avant-gardiste en RSE, nous avons donc fait le choix de devenir entreprise à mission pour inscrire dans nos statuts (déposés au tribunal de commerce), notre Raison d’être et nos engagements. Nous avons constitué un comité de mission composé de personnes externes et internes à l’entreprise dont le rôle est de veiller à ce que terre d’Oc respecte ces engagements d’années en années.
To design and manufacture beautiful, high-quality and healthy wellness products using an approach that preserves natural resources and biodiversity, whilst developing organic and fair-trade supply chains and highlighting the work of women around the world.
Commitment 1
To create responsible wellness products using an eco-design approach, whilst building a community of consumers who share our purpose.
Commitment 2
To promote ethical organic sourcing through local supply chains, prioritising the work of small-scale producers in France and around the world.
Commitment 3
To protect our planet by reducing our carbon footprint and promoting the use of recycled materials and the recycling of our waste.
Commitment 4
To highlight the talent and hard work of women in France and around the world, and to support them in their projects.
Commitment 5
To promote staff wellbeing by providing a pleasant working environment, a good work-life balance and opportunities to develop their skills.
Take a look at our 2025 mission report to find out about all our past, present and planned initiatives.
Environmental responsibility is at the heart of our approach.
Creating responsible wellbeing products is at the heart of our purpose.
We design and co-create, together with our consumers, products that respect nature, designed to combine quality, aesthetics and benefits, at the right price.
Every new product launch is guided by a rigorous eco-design approach, aimed at reducing our environmental impact throughout the entire life cycle of our products.
A practical and committed approach to eco-design.
Environmental responsibility is not merely an intention, but a reality that is integral to every one of our projects.
Our choices are reflected in:
• 100 % cardboard cases, sourced from sustainably managed forests
• 0 % PVC in our packaging.
• Strict adherence to eco-design principles right from the product design stage, plant-based inks, and no secondary packaging where possible.
• cardboard or wooden display units, designed to minimise the environmental footprint at the point of sale.
• the use of bio-based and compostable materials, where possible.
Every decision is made with a view to continuous improvement, with the aim of offering products that are ever more sustainable, without compromising on the user experience or enjoyment.
Co-creating with our consumers: the strength of LA TRIBU
Convinced that the best products are those that truly meet the expectations of those who use them, we have created LA TRIBU, our community of engaged consumers. This community plays a key role in the co-creation of our products and supports us at every stage: testing and voting on new tea recipes, choosing graphics, working on product names, providing feedback on usage and identifying emerging expectations.
Every week, we engage with LA TRIBU through surveys and consultations to develop products that closely reflect their preferences, through a transparent and collaborative process.
Products designed with and for consumers, respectful of the planet, and true to our commitment as a mission-driven company.
Giving meaning to the act of purchasing
Why settle for a traditional business relationship when it is possible to give it greater meaning and put people back at the heart of the purchasing process? At terre d’Oc, we have made a conscious choice to move away from a ‘profit at any cost’ mindset in favour of an ethical, fair and balanced sharing of value for all those involved in the supply chain. This vision guides every decision we make and fuels our enthusiasm day in, day out.
Sourcing that is, by its very nature, committed, organic and fair trade
Every time a new raw material is sourced by terre d’Oc, it is part of a rigorous process: we systematically seek out organic and fair-trade sources, prioritising responsible supply chains – local where possible – and supporting small-scale producers, both in France and internationally. Where conditions allow, we build sustainable and fair partnerships, working directly with producers without intermediaries, in order to guarantee transparency, respect and fair remuneration.
Supporting sectors, supporting communities
By supporting community-based supply chains, we make a tangible contribution to improving producers’ living and working conditions, with a positive impact on entire communities.
In the countries of the Global South, where we regularly travel to source our raw materials, human connections are at the heart of our approach: the warm welcome we receive from producers, the sincerity of our exchanges and the simplicity of our relationships touch us deeply and inspire us.
A concrete commitment to producers
Beyond principles, our commitments are translated into concrete actions. The ‘fair trade premiums’ paid to our fair trade partners are dedicated to the well-being of producers, and decisions on how they are used are taken collectively:
• dental care, medical check-ups, health insurance,
• educational grants, training, school supplies,
• the purchase of livestock, the construction of canteens…
These are all simple yet effective ways of bringing about lasting improvements to everyday life.
The Fair for Life standard for our supply chains
This model helps to build collective capacity, share resources, reduce costs and enable people to earn a more decent living from their work.
For our fair trade supply chains, Terre d’Oc adheres to the Fair For Life standard, which provides a strong guarantee of our social and economic commitments.
Every stakeholder in the supply chain is audited annually by an independent body.Our partnerships are long-term (minimum 3 years) and are based on a fair sharing of value:
• joint calculation of the cost price,
• a commitment to purchase above the conventional market price,
• payment of a fair trade premium dedicated to improving producers’ living conditions.
100% of our teas are organic
All our teas are organically grown. Terre d’Oc adheres to the European regulations on organic production and the labelling of organic products to ensure that its teas and herbal teas comply with these standards. These requirements are set out in strict specifications, which are monitored throughout the supply chain by independent bodies, ensuring traceability and continuous quality control, from design right through to sale.
Focus on Ecocert certification
Compliance with our organic commitments is monitored and verified by Ecocert, to whom Terre d’Oc has entrusted the task of carrying out audits and monitoring compliance with the specifications.
Each year, two audits cover every stage of production: tea imports, quality control, storage, flavouring, packaging, packaging compliance, marketing and sales. This independent certification guarantees the organic quality and transparency of our products.
A certification that guarantees the organic quality of our products.
The richness of the encounter above all else
Sourcing a raw material may seem straightforward: a contact, a few tests, a contract. For us, however, when we choose to source from abroad whilst upholding high environmental and social standards, the process takes on a whole new dimension. We prioritise being on the ground, face-to-face meetings and taking the time to engage with people.
A shared smile, a conversation with the men and women about their work and daily lives, and discovering a culture, its customs and its landscapes.
It is this human, sensory and cultural richness that lies at the heart of our teas and our commitment. Going beyond the product. Forging connections. And working together to build a fairer and more humane way of doing business.
As a purpose-driven company, we place the protection of the planet at the heart of our strategy.
Our ambition is clear:
to reduce our carbon footprint, promote the circular economy and minimise our environmental impact at every stage of our e-commerce operations.
A comprehensive and measurable environmental approach
We are implementing a structured CSR strategy, based on measurement and continuous improvement. In 2025, Terre d’Oc carried out its first comprehensive carbon footprint assessment, covering all its activities. This analysis enables us to identify our main sources of emissions (purchasing, transport, production) and to set out a pathway for reducing CO₂ emissions, with both short- and long-term targets.
A dedicated committee mobilises the teams to turn these commitments into concrete actions. We are also taking action on our logistics flows to develop low-carbon transport:
• over 60% of turnover delivered via low-carbon solutions,
• nearly 100% of delivery routes optimised for full loads,
• the roll-out of parcel collection points for more responsible e-commerce.
Mobilising our teams to accelerate the green transition
Our strategy is based on one key driver: employee engagement in our CSR initiative.
Every employee plays a part in reducing our carbon footprint. This commitment is reflected in concrete measures to promote sustainable transport within the company, notably car-sharing via the Karos app, which reduces CO₂ emissions from commutes.
More broadly, we foster a corporate culture that is committed to environmental innovation and continuous improvement.
Through all these initiatives, Terre d’Oc is reaffirming its commitment to becoming a leading player in responsible e-commerce. We are building a model in which economic performance and a positive impact on the planet go hand in hand in a sustainable way.
A company committed to the planet
Our commitment is also reflected in our involvement in high-impact initiatives. As a member of 1% for the Planet, we donate 1% of our turnover to environmental organisations, making a tangible contribution to protecting biodiversity, combating climate change and conserving natural resources.
Combating waste, encouraging responsible consumption and promoting the circular economy
As part of our commitment to reducing waste, we have partnered with Too Good To Go, a leading initiative in the fight against food waste. This approach involves giving products that are still fit for consumption a second life, thereby preventing them from being thrown away.
By joining this movement, we are actively contributing to more responsible consumption, waste reduction and the optimal use of resources, in line with our circular economy strategy. Waste reduction and the reuse of products are at the heart of our circular economy model:
• 20,000 products saved from going to waste,
• over 3,000 products donated to charities,
• nearly 70% of waste recycled.
Generating our own energy and reducing our energy consumption.
This initiative is accompanied by a waste prevention plan and an eco-design policy, including a life-cycle analysis of packaging to reduce the use of complex materials and prioritise recyclable solutions. We are also taking concrete steps to conserve natural resources and improve our energy performance:
• 85% of our lighting is LED,
• 100% self-sufficiency in energy through the generation of renewable energy at the Durance Luberon village power station and the installation of solar panels on the company’s roofs.
Mobilising our teams to accelerate the green transition
Our strategy is based on one key driver: employee engagement in our CSR initiative. Every employee plays a part in reducing our carbon footprint. This commitment is reflected in concrete measures to promote sustainable travel within the company, notably car-sharing via the Karos app, which reduces CO₂ emissions from commutes. More broadly, we foster a corporate culture that is committed to environmental innovation and continuous improvement.
The principle: to donate 1 % of one’s turnover to fund projects run by organisations working around the world to create a better world, whilst only 7 % of funds allocated to philanthropy are spent on environmental causes.
Taking concrete action for the planet with 1% for the Planet In the face of the environmental emergency, supporting concrete action is no longer an option, but a responsibility. Yet, even today, only a small proportion of philanthropic funding is allocated to environmental protection. It is with this in mind that Terre d’Oc has joined the 1% for the Planet movement, an international collective of committed companies that allocate 1% of their turnover to environmental organisations.
This vital commitment enables us to contribute directly to high-impact projects promoting biodiversity, the conservation of natural resources and the ecological transition.
Since 2018, this commitment has resulted in support for numerous practical projects. 140 organisations working to raise awareness and provide education on the environment have received funding through the Nature et Découvertes Foundation. These initiatives help to reconnect people with nature: exploring biodiversity, sustainable agriculture, and immersing oneself in forests, mountains or marine environments.
In addition to this general commitment, we pay particular attention to projects with a high social impact, especially those led by women or promoting female entrepreneurship.
As we firmly believe that there can be no sustainable development without equal opportunities, we support initiatives that contribute to the empowerment and development of women’s talents around the world.
Each year, this commitment takes shape through specific projects that are collectively selected and supported:
• access to water for women’s cooperatives,
• support for entrepreneurship,
• protection of biodiversity,
• local initiatives focused on low-tech solutions and inclusion.
In 2025, this commitment took a further step forward with the appointment of Laure Vincent, our Managing Director, as Chair of 1% for the Planet France – a role that extends beyond the boundaries of Terre d’Oc and reflects our desire to contribute to the growth of a movement that goes beyond the company itself.
terre d’Oc is committed to tackling food waste and has signed the Too Good To Go pledge
In practice, this commitment is already yielding measurable results: several thousand ‘Terre d’Oc’ anti-waste food parcels have been distributed, several hundred kilos of food have been saved, and more than 5 tonnes of CO₂ emissions have been avoided. Beyond the recovery of food, this initiative is also part of an educational programme.
Today, nearly one in two consumers cannot tell the difference between a ‘best before’ date and a ‘use by’ date – a confusion that accounts for 20 per cent of food waste.
Our products, particularly our teas, are mostly subject to a ‘best before’ date, which means they remain safe to consume after the date indicated, without any risk to health. This is an invitation to adopt simple habits: look, smell, taste… and consume differently.
Through this commitment, we are helping to shift practices towards a more circular economy that is more resource-efficient and forward-looking.
In pratica, questo impegno si traduce già in risultati misurabili: diverse migliaia di cesti “Terre d’Oc” contro lo spreco distribuiti, diverse centinaia di chili di prodotti salvati e oltre 5 tonnellate di CO₂ evitate. Oltre alla rivalutazione dei prodotti, questa iniziativa si inserisce anche in un’opera di sensibilizzazione.
Oggi, quasi un consumatore su due non distingue tra una DLC (data limite di consumo) e una DDM (data di durata minima), una confusione all’origine del 20% dello spreco alimentare.
I nostri prodotti, in particolare i nostri tè, sono per lo più soggetti a una DDM, il che significa che rimangono consumabili dopo la data indicata, senza rischi per la salute. Un invito ad adottare semplici riflessi: osservare, annusare, assaggiare… e consumare in modo diverso.
Attraverso questo impegno, contribuiamo a far evolvere le pratiche verso un’economia più circolare, più rispettosa delle risorse e orientata al futuro.
Since 2025, this commitment reached a new milestone. Advancing equality for a lasting impact.
Through this pillar, Terre d’Oc reaffirms its role as a socially responsible company by placing women at the heart of its business model. Encouraging their talent, supporting their projects and recognising their contribution means taking concrete action towards a more equitable and sustainable future.
“Born of women’s talent” is much more than a slogan: it is a heartfelt tribute to all those who, from day one, have been shaping the history of Terre d’Oc. These are the women who conceive and create our products, who manufacture them to the highest standards, who monitor their quality, who select them and bring them to life every day.
But they are also all those who work behind the scenes, at the very source of our creations: in the tea fields, in plant cultivation, in the formulation of flavours and fragrances, and at every stage of the value chain.
These initiatives are part of a strong commitment to working as closely as possible with the realities on the ground and to helping empower women.
Through this signature, we celebrate a collective wealth, built on expertise, commitment and the passing on of knowledge.
We recognise the vital contribution of these women, all over the world, who help to give meaning to our products and build a more sustainable and more humane model.
“Born of women’s talent” is our way of making the invisible visible and reminding us that behind every Terre d’Oc creation, there are, above all, committed women.
Since its inception, Terre d’Oc has placed women at the heart of its mission-driven business. This founding commitment is reflected in a structured, practical and deeply ingrained approach, which aims to value women’s work, support their autonomy and promote equal opportunities. Valuing women’s talents and highlighting their skills and expertise is an integral part of our identity.
This approach is also reflected across all our communications and products: profiles of female employees, career videos, editorial features, as well as dedicated marketing campaigns.
Taking concrete action to support women
Beyond raising awareness, Terre d’Oc works to support impactful projects that benefit women in France and internationally, notably through:
• support for charities dedicated to protecting and supporting women (Women for Safe & Children, Institut du Sein Marseille, la Maison des Femmes),
• supporting women’s cooperatives and helping to empower women,
• supporting women’s entrepreneurship, both in France and internationally, through initiatives such as Les Monocyclettes.
At Terre d’Oc, we firmly believe that sustainable performance depends, above all, on the fulfilment of our teams. Promoting well-being at work, ensuring a healthy work-life balance and supporting skills development are at the heart of our mission-driven approach.
Improving everyday wellbeing
We are taking concrete steps to measure and improve quality of life at work (QLW). Through regular well-being monitoring tools, our teams share their thoughts and actively contribute to the continuous improvement of their working environment.
This approach takes the form of a range of initiatives:
• wellbeing and health prevention workshops (ergonomics, health awareness, screening),
• social events, internal communication campaigns and support services dedicated to mental health.
These initiatives help to create a pleasant, healthy and inclusive working environment, fostering engagement and motivation.
A modern, connected working environment
We are continuing to digitise our processes in order to simplify our teams’ day-to-day work and improve their efficiency.
New collaborative tools and innovative solutions are being rolled out gradually to facilitate communication, reduce repetitive tasks and enable everyone to focus on tasks that add greater value.
Putting down roots in the local area and building connections
Terre d’Oc is also expanding its role as a committed local player. Through initiatives focused on welcoming people, passing on knowledge and sharing, we are strengthening our roots in the local community and fostering engagement with our wider community:
• hosting interns,
• company visits,
• skills-based sponsorship,
• participation in local events.
Developing skills and supporting career paths
The professional development of our staff is a key driver of our commitment. By 2025, 100 per cent of employees will have benefited from at least one training course, as part of a structured and ambitious programme.
We prioritise a comprehensive approach to skills development: training in specialist areas, quality and maintenance, as well as soft skills and interpersonal skills (communication, emotional intelligence).
Support from managers and the sharing of knowledge within teams help to reinforce a culture of continuous learning.
Bringing our mission-driven company to life in practical terms
Our commitment is not limited to mere intentions: it is reflected in our HR practices and our organisation.
We are working to build a fairer and more structured working environment, with a particular focus on clear career paths, consistent job roles and social protection for our staff.
Concrete measures have also been put in place to improve working conditions, particularly in terms of safety, workplace ergonomics and the prevention of occupational risks.
Committed staff at the heart of our long-term success
Through this pillar, we affirm a firm belief: looking after our staff means building a more sustainable, more people-centred and more successful business.
By placing the wellbeing, training and engagement of our teams at the heart of our CSR strategy, we make every member of staff a key player in our mission.
